Coca Cola can be characterized as playful. On the one hand it is completely logical and on the other it has the urge, with moderation though, to wonder. It is creative but definitely not a bewildering experiment.
Coca Cola can be characterized as easygoing. The overall appearance of it is a carefully struck balance between messiness and impeccability. It will provoke its users to examination but not to wild experiments.
Coca Cola can be characterized as energetic. It wants to evoke tranquility and individuality. It wants to meet its users’ need for silence and simplicity. Use of it enables its users to contemplate.
Coca Cola can be characterized as pleasing. It communicates likeability and invites use in a fun way. The design of the brand should put people at ease.
Coca Cola can be characterized as sensitive. Its appearance casts a balance between self awareness and dependance. In fact it must be able to meet solicited and unsolicited use needs.