Conventional
McDonald’s can be characterized as conventional. It is important for to provoke predictable reactions and not impose surprises. The brand best comes into its own in a traditional environment.
Precise
McDonald’s can be characterized as precise. It radiates care, perfection and thoughtfulness. On the whole it makes an impression of simplicity and consistency.
Serious
McDonald’s can be characterized as serious. The brand wants to evoke tranquility and individuality. It wants to meet its users’ need for silence and simplicity. Use of the brand enables its users to contemplate.
Pleasing
McDonald’s can be characterized as pleasing. It communicates likeability and invites use in a fun way. The design of the brand should put people at ease.
Matter-of-fact
Nespresso can be characterized as matter-of-fact. The brand wants to make a self-assured and calm impression. in its appearance the brand wants to be forceful and unmoved.
Research findings
We interviewed several scientists on product personality. They all confirm our beliefs.
Discover your brand personality for free.
Scan the QR or click the button to start profiling your product.
Start now
Related brands
Take a look at these brands, too.
Paul Smith
Apple
Rolex