Conventional
Nespresso can be characterized as conventional. It is important for to provoke predictable reactions and not impose surprises. The brand best comes into its own in a traditional environment.
Precise
Nespresso can be characterized as precise. It radiates care, perfection and thoughtfulness. On the whole it makes an impression of simplicity and consistency.
Lively
Nespresso can be characterized as lively. In terms of appearance, it seems to strike a balance between liveliness and modesty, and lends itself perfectly to be used individually as well as with others.
Pleasing
Nespresso can be characterized as pleasing. It communicates likeability and invites use in a fun way. The design of the brand should put people at ease.
Matter-of-fact
Nespresso can be characterized as matter-of-fact. The brand wants to make a self-assured and calm impression. in its appearance the brand wants to be forceful and unmoved.
Research findings
We interviewed several scientists on product personality. They all confirm our beliefs.
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