Porsche can be characterized as progressive. It wants to surprise the user and tickle its sense for imagination and beauty.
Porsche can be characterized as precise. It radiates care, perfection and thoughtfulness. On the whole it makes an impression of simplicity and consistency.
Porsche can be characterized as serious. The brand wants to evoke tranquility and individuality. It wants to meet its users’ need for silence and simplicity. Use of the brand enables its users to contemplate.
Porsche can be characterized as outspoken. The brand wants to impress an individual and provocative fashion. The brand doesn’t have the need to please everybody.
Porsche can be characterized as matter-of-fact. The brand wants to make a self-assured and calm impression. in its appearance the brand wants to be forceful and unmoved.
We interviewed several scientists on product personality. They all confirm our beliefs.
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