Starbucks can be characterized as conventional. It is important for to provoke predictable reactions and not impose surprises. The brand best comes into its own in a traditional environment.
Starbucks can be characterized as precise. It radiates care, perfection and thoughtfulness. On the whole it makes an impression of simplicity and consistency.
Starbucks can be characterized as lively. In terms of appearance, it seems to strike a balance between liveliness and modesty, and lends itself perfectly to be used individually as well as with others.
Starbucks can be characterized as tolerant. The appearance of the brand casts a balance between bold and caring. It wants on the one hand enforce the brand’s design to the user and on the other meet its user’s needs.
Starbucks can be characterized as matter-of-fact. The brand wants to make a self-assured and calm impression. in its appearance the brand wants to be forceful and unmoved.