Volvo can be characterized as playful. On the one hand it is completely logical and on the other it has the urge, with moderation though, to wonder. It is creative but definitely not a bewildering experiment.
Volvo can be characterized as precise. It radiates care, perfection and thoughtfulness. On the whole it makes an impression of simplicity and consistency.
Volvo can be characterized as serious. The brand wants to evoke tranquility and individuality. It wants to meet its users’ need for silence and simplicity. Use of the brand enables its users to contemplate.
Volvo can be characterized as outspoken. The brand wants to impress an individual and provocative fashion. The brand doesn’t have the need to please everybody.
Volvo can be characterized as matter-of-fact. The brand wants to make a self-assured and calm impression. in its appearance the brand wants to be forceful and unmoved.