Privacy policy

Latest update: October 6th, 2018.

We take your privacy very seriously and will handle your personal data with the utmost security and care. In this Privacy policy you will learn how we handle your data as well as learn about your rights concerning our processing of your data. We advise that you read this Privacy policy thoroughly. In case you have any questions or remarks, please contact us.

Who is Personality.marketing?

We are the sole proprietorship The Center for Applied Product Personality Research with registered office in (2585 GG, The Netherlands) ‘s-Gravenhage, listed at the Traderegister of the Dutch Chamber of Commerce under 11048344.

As the controller we are ultimately responsible regarding to the processing of your personal data.

How do we use your personal data?

Underneath you will find an overview of the purposes for the processing of your personal data. You will also find a specification of which data we use for that specific purpose, the legal justification, and the amount of time we keep this data. For clarity’s sake, we have categorised the purposes.

Services, customer management and financial administration

Purpose: Financial administration
Information: Company name, Billing address, Outstanding balance
Legal basis: Legal obligation
Storage period: As long as necessary for this purpose

Purpose: Services
Information: Home address, Email, Customer file data, Data necessary to provide the service, Data generated by the service
Legal basis: Necessary for the performance of a contract
Storage period: As long as necessary for this purpose

Purpose: Handling complaints
Information: Home address, Email, Customer file data, Data necessary to provide the service, Data generated by the service
Legal basis: Necessary for the performance of a contract
Storage period: As long as necessary for this purpose

Purpose: Invoicing
Information: Home address, Email, Customer file data, Data necessary to provide the service, Data generated by the service
Legal basis: Necessary for the performance of a contract
Storage period: As long as necessary for this purpose

Purpose: CRM
Information: Name, Email, Location, Order history, Phone
Legal basis: Legitimate interests
Importance: Commercial interests
Storage period: As long as necessary for this purpose

Marketing

Purpose: Direct marketing
Information: Name, Email, Phone Legitimate interests
Legal basis: Legitimate interests
Interest concerned: Commercial interests
Storage period: As long as necessary for this purpose

Website

Purpose: Website analytics
Information: Online behaviour
Legal basis: Legitimate interests
Interest concerned: Commercial interests
Storage period: As long as necessary for this purpose

Purpose: Chat feature
Information: Name, Email, Message content
Legal basis: Necessary for the performance of a contract
Storage period: As long as necessary for this purpose

Research & development

Purpose: Market research
Information: Home address, Behavioural data
Legal basis: Legitimate interests
Interest concerned: Commercial interests
Storage period: Maximum 18 months

Purpose: Scientific research
Information: Home address, Behavioural data
Legal basis: Legitimate interests
Interest concerned: Commercial interests
Storage period: Maximum 18 months

How do we obtain your personal data?

We obtain your data because you provide this data to us.

What are your rights?

Under the European General Data Protection Regulation you have a number of rights regarding your data and the processing thereof:

Access

You may access your personal information and make any necessary changes in your account. If you would like to see which personal data we have obtained about you, you may exercise your right of access by submitting a data access request by contacting us.

Making changes

If you wish to make changes to the personal information that you have seen as a result of a request for access, you may request that we make these changes for you. You may request that we modify, correct, supplement, erase or shield your information.

Restriction of processing of personal data

You also have the right, under certain conditions, to ask us to restrict the processing of your personal data.

Right to object

If processing of your data takes place on the grounds of legitimate interest by us or a third party, you have the right to object to that processing.

Portability of data

You have the right to obtain your personal data from us. We will provide this in a structured and commonly used format, which can easily be opened using commonly used digital systems.

Withdrawing consent

When the legal basis for a particular processing is your explicit consent, you have the right to withdraw that consent. This does not affect past processing, but does mean that we will no longer be allowed to process this data in the future. It may also result in us no longer being able to provide you with certain services.

Our response

A request can be sent by contacting us. We will comply with your request as soon as possible and in any case no later than one (1) month after we have received such a request. If we reject your request, we will indicate in our reply why the request was rejected.

Recipients of your personal data

Your data may be transmitted to data processors.

It is possible that we are required to submit your data to a third party, for example to fulfil a legal obligation.

What are cookies and how do we use them?

Cookies are small pieces of (text) information that are sent to your browser when you visit our website and then stored on the hard disk or in the memory of your device. The cookies placed via our website cannot damage your device or the files stored on it. With cookies, we also mean comparable techniques collecting information, such as device fingerprinting.

Can changes be made to this privacy policy?

Yes, this Privacy policy is subject to changes. We therefore advise you to regularly read the Privacy policy for any such changes.

Questions, remarks and complaints

If you have any questions regarding this Privacy policy or the way in which we use your data, you can contact us. If you have a complaint about the way your data is processed, please contact us. Furthermore, you always have the right to contact your competent national data protection authority.